Kids love to play dress-up, but parents wouldn’t want them rummaging through the attic or climbing to the top shelf of the wardrobe without permission and proper supervision. The i-Dressup.com website offered users – including children – a virtual way to play dress-up and design clothes without those potential dangers.
Suppose a lunch companion says, “I think there’s something wrong with this tuna salad.” To determine if the problem is tuna not to their taste vs. tuna gone bad, would you scarf it down? Probably not. Now remove tuna salad from the example and substitute a web browser extension. (Stay with us here.) Let’s say you’ve been warned that an unknown extension could be used for fraud. Should you download it and let it marinate in your company’s network?
Whether you’re starting a business or trying to grow one, there’s one thing you need to take it to the next level: capital. Entrepreneurs look to traditional lenders, of course, but they’re also turning to the online marketplace to find small business financing. What types of products are available? What are the benefits and the consumer protection considerations?
When a company settles a case with the FTC, it’s not just water under the bridge. An FTC administrative order includes provisions designed to prevent similar deceptive or unfair practices in the future – and violations of those orders may result in civil penalties. The FTC just announced a proposed settlement with Georgia-based iSpring Water Systems for violating a 2017 order related to the company’s Made in USA claims.
“There is nothing new under the sun.” It’s from the Book of Ecclesiastes and who are we to disagree? So even when innovative products enter the market – for example, new platforms offering financial services – fundamental consumer protection principles remain constant. And as the FTC’s $3.85 million settlement with Avant, LLC, demonstrates, that includes representations and practices related to online lending.
“Viagra for the brain.” It’s a slogan designed to attract the attention of consumers concerned about cognition. Then there was a massive online ad campaign of “news” websites featuring supposed testimonials from people like Bill Gates and the now-late Dr. Stephen Hawking. It’s no wonder people forked over millions for supplements that went by names like Geniux, Xcel, EVO, and Ion-Z.
We do our best to keep the puffery in check. So when we say an event features a star-studded line-up of panelists, we think we can substantiate that claim. The FTC’s ongoing Hearings on Competition and Consumer Protection in the 21st Century have brought luminaries together to discuss the impact on the FTC’s mission of broad-based changes in the economy, evolving business practices, and tech developments.
Gamers call them loot boxes – in-game rewards players can buy that contain a random assortment of virtual items. The loot may help players advance in an online game or allow them to customize their avatars. The rewards may be virtual, but they’ve become a very real revenue stream for game developers.
Is there anything you can’t get delivered to your front door? (And yes, home renovators will attest you can even get a front door delivered to your front door.) The burgeoning subscription model can offer convenience to customers, but only if companies honor established consumer protection principles.
Remember the old Superman movie where the Man of Steel squeezed carbon in his hand to create a diamond? That’s not how it’s done, but these days not everything sparkly comes from a mine. In addition to mined diamonds, consumers can choose simulated diamonds or diamonds created in a laboratory. What matters to consumers – and the FTC – is that companies accurately describe what they’re selling.