Blog Posts Tagged with Tech

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Making tracks

Interested business people are making tracks to the FTC’s workshop today on cross-device tracking. Can’t make it to Washington? Then watch the webcast.

Across the tracks? FTC explores cross-device tracking

Quick:  How many connected devices do your customers have within arm’s reach right now? For a lot of them, the answer is (at minimum) a desktop computer, a laptop, a smartphone, a tablet, a connected TV, and a wearable gadget. What are the consumer protection implications when companies collect data through – and across – those devices for the purpose of advertising and marketing?

Kids’ Apps Disclosures Revisited

What information are kids’ app developers collecting, who are they sharing it with, and what are they telling parents about their practices? The FTC staff first asked those questions in 2012. Fast forward three years, and how have things changed? According to the FTC’s Office of Technology Research and Investigation, the glass is both half-full and half-empty.

What’s the Deal? Dealing with shopping apps

Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience.  These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To better understand the consumer protection implications of this ever-changing environment, FTC staff recently issued a report, What’s the Deal?

Shedding light on what your app is up to: 3 lessons for developers

Goldenshores Technologies’ “Brightest Flashlight Free” is an incredibly popular Android app downloaded by tens of millions of consumers.  But did those people know that when they used the app, it would transmit their precise location and unique device identifier to third parties, including ad networks?  According to a lawsuit filed by the FTC, Goldenshores didn’t give people the straight story about how their information would be used and then compounded the problem by making them think they could exercise a choice about it – a “cho

12 tips toward kick-app mobile security

Before you start marketing your app, let’s go through the TO DO list.

Does it deliver on what you say it can do?  Check.
Have you thought through your marketing strategy?  Check.
Does it look like app stores might be interested?  Check.
Ready?  Not so fast.  There’s an indispensible step you may be overlooking.  But there’s good news:  The FTC has 12 tips to make that task easier.

New FTC publication for mobile app developers

Are you in the mobile app business?  If so, you’re probably considering some important questions, like what to tell users about your app, what information to collect from users, and what to do with any information you collect.  Whether you work for a tech giant or are striking out on your own with that gotta-have-it app, the same truth-in-advertising standards and basic privacy principles apply.

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