If you’re in the process of developing a health-related mobile app, what tools are essential to your success? The answer, according to some entrepreneurs, is innovative code, a great marketing plan, and the number of a take-out that delivers until 2AM. But have you given much thought to legal compliance? A new multi-agency interactive tool may help you determine which federal laws apply to your product.
Blog Posts Tagged with Tech
The FTC hosted its first-ever PrivacyCon event on January 14, 2016, to showcase original research in the area of privacy and security research. With over 300 in-person attendees, 1500 virtual attendees watching via webcast, and many more following PrivacyCon on Twitter, the event was a huge success. Participants presented and discussed original research on important and timely topics such as data security, online tracking, consumer perceptions of privacy, privacy disclosures, big data, and the economics of privacy.
Ransomware, Drones, and Smart TV. That’s a trio you don’t often see together. The FTC will consider the consumer protection implications of those issues at three half-day conferences later this year. We call it the Fall Technology Series, and you’ll want to mark your calendar now.
There could be exceptions to the rule – maybe an unexpected bonus or an out-of-the-blue call from a friend – but as a general proposition, people don’t like surprises. As letters the FTC staff just sent to mobile app developers suggest, people really don’t like surprises about the information their apps gather. And the kind of data those apps had the capacity to collect may come as a surprise even to savvy industry members.
The router is Grand Central Station for home technology. It manages the connections between all of the smart devices in the home, from the computer in the den and tablet on the coffee table, to the smart thermostat on the wall and internet-connected baby monitor in the nursery. Consumers expect that route to be a limited access highway with the router forwarding data securely while blocking unauthorized access.
To quote everyone’s favorite Vulcan, “Live long and prosper.” But an FTC action against a San Francisco-based app company named Vulcun alleges that’s not what happened to consumers. According to the complaint, the company hit customers with an unfair and deceptive switcheroo of galactic proportions.
At the Federal Trade Commission, we’ve been very public about how we feel about privacy: we want consumers to enjoy the benefits of innovation in the marketplace, confident that their personal information – online and offline – is being handled responsibly.
2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in the BCP Business Blog.
Think of it like Woodstock – minus the mud and the seven-minute solo by Santana’s drummer.
Set for January 14, 2016, PrivacyCon won’t offer “3 days of peace & music,” but the FTC is bringing together some of the most intriguing thinkers from universities and think tanks around the world to present 19 original studies on privacy-related topics.
Mark February 9, 2016, on your calendar. That’s when the FTC’s Start with Security roadshow moves to Seattle and you’ll want to be there.
Interested business people are making tracks to the FTC’s workshop today on cross-device tracking. Can’t make it to Washington? Then watch the webcast.
Quick: How many connected devices do your customers have within arm’s reach right now? For a lot of them, the answer is (at minimum) a desktop computer, a laptop, a smartphone, a tablet, a connected TV, and a wearable gadget. What are the consumer protection implications when companies collect data through – and across – those devices for the purpose of advertising and marketing?
What information are kids’ app developers collecting, who are they sharing it with, and what are they telling parents about their practices? The FTC staff first asked those questions in 2012. Fast forward three years, and how have things changed? According to the FTC’s Office of Technology Research and Investigation, the glass is both half-full and half-empty.
The desktop, laptop, tablet, smartphone and wireless wearable. Perhaps the only device we used yesterday that wasn’t connected to the internet was the crockpot. And it may know more than it’s telling.
Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience. These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To better understand the consumer protection implications of this ever-changing environment, FTC staff recently issued a report, What’s the Deal?
Goldenshores Technologies’ “Brightest Flashlight Free” is an incredibly popular Android app downloaded by tens of millions of consumers. But did those people know that when they used the app, it would transmit their precise location and unique device identifier to third parties, including ad networks? According to a lawsuit filed by the FTC, Goldenshores didn’t give people the straight story about how their information would be used and then compounded the problem by making them think they could exercise a choice about it – a “cho
Before you start marketing your app, let’s go through the TO DO list.
Does it deliver on what you say it can do? Check.
Have you thought through your marketing strategy? Check.
Does it look like app stores might be interested? Check.
Ready? Not so fast. There’s an indispensible step you may be overlooking. But there’s good news: The FTC has 12 tips to make that task easier.
Are you in the mobile app business? If so, you’re probably considering some important questions, like what to tell users about your app, what information to collect from users, and what to do with any information you collect. Whether you work for a tech giant or are striking out on your own with that gotta-have-it app, the same truth-in-advertising standards and basic privacy principles apply.