The Federal Trade Commission Bureau of Economics and the journal Marketing Science will co-organize the second edition of a one-day conference to bring together scholars that are interested in issues at the interface of marketing and consumer protection policy and regulation. As the primary law enforcement agency for policing marketing practices against consumer harm, the FTC has benefited from the marketing literature in its long history of case and policy work. The goal of the conference is to promote intellectual dialog between marketing scholars and the FTC. Specifically, the conference will (1) serve as a vehicle for marketing scholars to learn about the FTC’s practice in consumer protection, and thereby promoting research with potentially high impact in the practice of consumer protection and regulation and (2) introduce FTC staff to some of the cutting edge research being done by marketing scholars that are relevant to its practice.
This one-day conference will feature (i) academic research paper sessions based on submissions to this call and (ii) panel sessions involving FTC staff and marketing scholars that highlight how marketing scholarship overlaps with the FTC practice in consumer protection.
CALL FOR PAPERS
The conference welcomes all papers that address issues at the interface of marketing and consumer protection policy and regulation. Theoretical, empirical and experimental approaches are all welcome.
The papers will be evaluated and selected by a scientific committee consisting of:
- Avi Goldfarb, Senior Editor, Marketing Science and Professor of Marketing, University of Toronto, Rotman School of Management
- Andrew Stivers, Deputy Director for Consumer Protection, Bureau of Economics, Federal Trade Commission
- Yesim Orhun, Associate Professor of Marketing and Michael R. and Mary Kay Hallman Fellow, University of Michigan, Ross School of Business
- Jan Pappalardo, Assistant Director for Consumer Protection, Bureau of Economics, Federal Trade Commission
- Tat Chan, Professor of Marketing, Washington University in St. Louis, Olin Business School
- Mary Sullivan, Economist, Bureau of Economics, Federal Trade Commission
- INFORMS Society for Marketing Science (ISMS).
- Federal Trade Commission (FTC), Bureau of Economics.